Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@seanstoneamazontuto…
Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…
Marketing has never been louder. Every team has powerful tools. AI floods the web with content. Bots clog your feeds. Google answers on the page instead of sending people to your…
Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.
Don't shout into the void. Replace interruption with authority. Teach generously, target precisely, solve real problems, and build an enduring library that attracts clients today and shapes AI answers tomorrow.