The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Market Positioning
Stop obsessing over how your customers see you. #brand #branding #marketing #business #smallbusiness
Most teams try to reverseengineer their brand from the outside in—endless customer research, message testing, social listening—then wonder why nothing sticks. The truth is, durab…
Your company's visual identity should have little to do with your personal preferences #branding
Your visual identity isn’t a mood board of personal favorites. It’s proof. Proof that your market position is real, intentional, and consistent. If your stance is fresh and modern…