The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Niche Down
10 Phrases that Make Your Wealth Advisory Firm Invisible
If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.
Entrepreneurs Keep Getting This Wrong (But YOU Don't Have To)
https://jamesarcher.co Tired of being a watereddown, “I’lldoanything” entrepreneur? Here’s the truth about how specializing in one specific thing can actually bring in more o…
Your Business Has an Identity Crisis
Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.