Brand

I’m still lowkey mad at Seth Godin for this.

https://jamesarcher.co

You don’t get an iconic brand by coloring inside the lines. Paris proved that. When the Eiffel Tower went up, the tastemakers called it ugly, pointless, even ate lunch on it just…

Most teams try to reverseengineer their brand from the outside in—endless customer research, message testing, social listening—then wonder why nothing sticks. The truth is, durab…

A Northstar Document can make AI work 10x better for your business. They’re radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…

Don’t keep feeding the ad slot machine. Build authority by giving away useful content that attracts early, earns trust, captures emails, influences AI. Create assets today or vanish tomorrow.

Dashboards hide the truth. Obsessing over clicks and cost per lead feels safe while your brand erodes. Trade vanity metrics for signs of trust, pricing power, shorter sales cycles.

Candid confessions from marketers reveal why your spend stalls. Spreadsheets lie, agencies push what's convenient, urgency is manufactured, and trust beats flash. Real growth comes from patient brand building.

Your brand lives in invoices, contracts, and handbooks. Make every document on-brand, human, and unmistakably yours, with a clear positioning line and a next step. Trust grows in the details.

Your brand story might be a glossy promise your operations can’t cash. Peek behind the ads to the tiny moments that prove who you are and decide whether you’re different.

Skip vanity metrics and chase real relationships. Engage, listen, and give value. Grow steadily without viral fantasies. Show up where your audience lives. Create original work people actually care about.

Stop hemming and hawing. A clear purpose turns messy choices into reflex, rallies your team, justifies tough sacrifices, and keeps you advancing like a disciplined chess player while competitors scramble.

Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.

Far too many experiences are designed around the assumption that people want to be engaging with them. It’s an easy mistake to make. If you’re designing, say, an ecommerce site, it would be natural to assume your customers have an internal drive to find a product they want, add it to their cart, a…

While working on a branding project a few weeks ago, I happened to wonder what colors were most frequently used in brand identities. I started poking around online, feeling sure someone had already done this research and neatly organized the results. However, I wasn’t really satisfied with what I fo…