The MOST IMPORTANT Question in Marketing

This is a case study from a client I worked on that highlights what a difference it can make in your marketing when you focus on what your customers really need instead of what you assume they n…

This is a case study from a client I worked on that highlights what a difference it can make in your marketing when you focus on what your customers really need instead of what you assume they need. It really can make all the difference in the world.

00:00 - Not Just a Redesign 00:41 - The Real Problem 01:04 - Digging Deeper 01:21 - Revealing the Backstory 02:15 - Tapping Into Psychology 02:56 - A New Vision 03:28 - The Most Important Question

And, just for the sake of SEO keywords, this video is about marketing, marketing strategy, branding, brand strategy, brand identity, customer experience, graphic design, small business, entrepreneurship, entrepreneurs, and business.

I'm James Archer. This is why firms hire me.

3 decades in marketing 20+ years in the C-suite Hundreds of firms advised

I know how to do this in the real world:

  • I’ve spent 20+ years in C-level positions
  • I ran a successful marketing agency for 12 years
  • I’ve helped 100s of businesses from startups to Fortune 500s
  • My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on these strategies.
Learn more about James