The MOST IMPORTANT Question in Marketing

This is a case study from a client I worked on that highlights what a difference it can make in your marketing when you focus on what your customers really need instead of what you assume they n…

This is a case study from a client I worked on that highlights what a difference it can make in your marketing when you focus on what your customers really need instead of what you assume they need. It really can make all the difference in the world.

00:00 - Not Just a Redesign 00:41 - The Real Problem 01:04 - Digging Deeper 01:21 - Revealing the Backstory 02:15 - Tapping Into Psychology 02:56 - A New Vision 03:28 - The Most Important Question

And, just for the sake of SEO keywords, this video is about marketing, marketing strategy, branding, brand strategy, brand identity, customer experience, graphic design, small business, entrepreneurship, entrepreneurs, and business.

I'm James Archer. This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
  • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Learn More About James