Average Businesses Won't Survive What's Coming
Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.
Brand & Positioning Strategy Videos
These videos will change how you do business forever.
Why Your Expertise Feels Invisible (And How to Fix It)
Stop sounding like every other firm and become the only choice. See how positioning, focus, and an authority engine attract clients, command premiums, and end the hustle you're stuck in.
The Meaning of Life...AND Business
I asked OpenAI to define the meaning of life and told it to be specific and useful. Its answer landed hard. Find your unique strengths and values, align them with a real problem worth solving, then act on that in a way…
Entrepreneurs Keep Getting This Wrong (But YOU Don't Have To)
Tired of being a watered-down, “I’ll-do-anything” entrepreneur? Here's the truth about how specializing in one specific thing can actually bring in more o…
"Valve Theory" Will DOUBLE Your Company's Revenue in 2025
I use a simple “pipe” analogy to illustrate the flow of leads through a B2B service business. Each stage—the website, discovery calls, proposals, and negotiations—acts like a valve that either a…
TOP 50 marketing books in just ONE SENTENCE each
These are the 50 best marketing books ever written, summarized in one sentence each. Books included: Influence: The Psychology of Persuasion by Robert B. Cialdini Positioning: The Battle for You…
6 Questions that Will MAKE or BREAK your business (Part 1)
Discover the six powerful questions that can make or break your business. This is part one of a series where I'll explore a powerful business strategy framework designed to bring strate…
THIS is why your company's stuck (it's not the economy)
Most owners, founders, and CEOs feel like they’re fumbling around with their marketing strategies—especially in that “in-between” stage where it’s too big to DIY but not big enough for a full-ti…
3 secret ingredients for marketing a must-have product
Ever wondered what really makes a product stand out in the crowded market? In this video, I'm diving into the three key elements that can turn your averag…
Business Owners: You HAVE to Do This
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…