Alex Hormozi condensed into 5 easy ideas (tl;dr)
Alex Hormozi has built a business empire worth hundreds of millions of dollars, and he did based around 5 pretty simple concepts.
Brand & Positioning Strategy Videos
These videos will change how you do business forever.
Become the Obvious Choice for Your Ideal Clients
Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.
Average Businesses Won't Survive What's Coming
Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.
Why Your Expertise Feels Invisible (And How to Fix It)
Stop sounding like every other firm and become the only choice. See how positioning, focus, and an authority engine attract clients, command premiums, and end the hustle you're stuck in.
The Meaning of Life...AND Business
I asked OpenAI to define the meaning of life and told it to be specific and useful. Its answer landed hard. Find your unique strengths and values, align them with a real problem worth solving, then act on that in a way…
Entrepreneurs Keep Getting This Wrong (But YOU Don't Have To)
Tired of being a watered-down, “I’ll-do-anything” entrepreneur? Here's the truth about how specializing in one specific thing can actually bring in more o…
"Valve Theory" Will DOUBLE Your Company's Revenue in 2025
I use a simple “pipe” analogy to illustrate the flow of leads through a B2B service business. Each stage—the website, discovery calls, proposals, and negotiations—acts like a valve that either a…
TOP 50 marketing books in just ONE SENTENCE each
These are the 50 best marketing books ever written, summarized in one sentence each. Books included: Influence: The Psychology of Persuasion by Robert B. Cialdini Positioning: The Battle for You…
6 Questions that Will MAKE or BREAK your business (Part 1)
Discover the six powerful questions that can make or break your business. This is part one of a series where I'll explore a powerful business strategy framework designed to bring strate…
THIS is why your company's stuck (it's not the economy)
Most owners, founders, and CEOs feel like they’re fumbling around with their marketing strategies—especially in that “in-between” stage where it’s too big to DIY but not big enough for a full-ti…
I'm James Archer.This is why firms hire me.
3 decades in marketing 20+ years in the C-suite Hundreds of firms advised
I know how to do this in the real world:
- I’ve spent 20+ years in C-level positions
- I ran a successful marketing agency for 12 years
- I’ve helped 100s of businesses from startups to Fortune 500s
- My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on these strategies.