The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Brand & Positioning Insights
Short, practical perspectives on market stance, differentiation, and brand strategy — focused on what actually moves the needle for founder‑led service firms.
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10 Phrases that Make Your Wealth Advisory Firm Invisible
If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.
The 4 Google Ads Lies Costing You a Fortune
Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.
Hiring a Marketing Agency is the Wrong Move. Here's Why.
Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.
Your Business Has an Identity Crisis
Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.
Stop Renting Attention. Start Building an Asset.
Don’t keep feeding the ad slot machine. Build authority by giving away useful content that attracts early, earns trust, captures emails, influences AI. Create assets today or vanish tomorrow.
The Better Way to Set Business Goals
Stop worshiping outcome targets you can't control. Replace vanity numbers with controllable commitments. Define your niche, rebuild offers, launch thought leadership, and watch anxiety drop while progress compounds.
The Way You're Hiring Will Sink Your Business
I once skipped my paycheck to avoid layoffs. It felt heroic and nearly broke the business. It’s a hard truth about stability, compassion, and the smarter path forward.
The B2B Marketing Playbook is Broken. Here's the Fix.
Don't shout into the void. Replace interruption with authority. Teach generously, target precisely, solve real problems, and build an enduring library that attracts clients today and shapes AI answers tomorrow.
Sales Isn't Marketing, and Getting it Wrong is Costing You
Sales blames lead quality, marketing blames sales, revenue stalls. The fix is strategic clarity. Let marketing shape demand and trust, then let sales finish the job with focused human conversations.
Your Marketing Spreadsheet is Lying to You
Dashboards hide the truth. Obsessing over clicks and cost per lead feels safe while your brand erodes. Trade vanity metrics for signs of trust, pricing power, shorter sales cycles.
Marketing Truths No One Will Admit
Candid confessions from marketers reveal why your spend stalls. Spreadsheets lie, agencies push what's convenient, urgency is manufactured, and trust beats flash. Real growth comes from patient brand building.
The Product Design Pyramid
**If you make it to the top, you'll have one of the best and most delightful products in your market** The product design and user experience design industries are full of vague phrases like "delightful experiences" without a lot of specifics about how to get there. Many designers find themselves fl…