Stop Marketing to Everyone
You can't resonate with everyone. Pick a painfully specific audience, learn their world, and watch marketing become a one to one conversation that attracts ideal clients and creates outsized impact.
Ideal Client Profile
Say No to Grow
Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.
Your Intro is Costing You Business
Being vague about what you do makes people check out. Sharper positioning can turn casual chats into actual leads being specific about your ideal customers and the real problems you solve for them.
Why Your Expertise Feels Invisible (And How to Fix It) [video]
Stop sounding like every other firm and become the only choice. See how positioning, focus, and an authority engine attract clients, command premiums, and end the hustle you're stuck in.
The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Ever feel like your marketing keeps turning into...nothing? #business #marketing #ceo
When the dashboard looks busy but the pipeline stays quiet, it’s not a talent problem. It’s a clarity problem. You’ve got specialists running ads, writing copy, and shipping asset…
Ever feel like your marketing keeps turning into...nothing?
When the dashboard looks busy but the pipeline stays quiet, it’s not a talent problem. It’s a clarity problem. You’ve got specialists running ads, writing copy, and shipping asset…
Don't let your business get lost in the crowd #marketing #business #smallbusiness #businessowner
Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…
Don't let your business get lost in the crowd
Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…
Your Business Doesn't Have Compeittors
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…
Your Business Doesn't Have Compeittors
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…
Marketing's harder than ever. Here's what to do about it. #business #smallbusiness #businessowner
Marketing has never been louder. Every team has powerful tools. AI floods the web with content. Bots clog your feeds. Google answers on the page instead of sending people to your…
Marketing's harder than ever. Here's what to do about it.
Marketing has never been louder. Every team has powerful tools. AI floods the web with content. Bots clog your feeds. Google answers on the page instead of sending people to your…
Business Owners: You HAVE to Do This [video]
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
Do You Really Know Your Company's Target Audience? (Probably Not) [video]
Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…