Business Owners: You HAVE to Do This [video]
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
Ideal Client Profile
Do You Really Know Your Company's Target Audience? (Probably Not) [video]
Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…
Your Business Has an Identity Crisis
Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.