Average is the New Bottom
A warning shot to business owners: when fast, cheap tools raise the floor, average positioning becomes failure. The middle disappears, and fear keeps leaders stuck while the market surges past.
Positioning Statement
Being Better Isn't Good Enough
Stop staying stuck. The real problem isn’t marketing tactics. It’s weak positioning. Quit trying to be better. Get radically different so ideal customers see you as the only choice.
Your Intro is Costing You Business
Being vague about what you do makes people check out. Sharper positioning can turn casual chats into actual leads being specific about your ideal customers and the real problems you solve for them.
Stop obsessing over how your customers see you. #brand #branding #marketing #business #smallbusiness
Most teams try to reverseengineer their brand from the outside in—endless customer research, message testing, social listening—then wonder why nothing sticks. The truth is, durab…
Stop obsessing over how your customers see you.
Most teams try to reverse-engineer their brand from the outside in—endless customer research, message testing, social listening—then wonder why nothing sticks. The truth is, durab…
Ever feel like your marketing keeps turning into...nothing? #business #marketing #ceo
When the dashboard looks busy but the pipeline stays quiet, it’s not a talent problem. It’s a clarity problem. You’ve got specialists running ads, writing copy, and shipping asset…
Ever feel like your marketing keeps turning into...nothing?
When the dashboard looks busy but the pipeline stays quiet, it’s not a talent problem. It’s a clarity problem. You’ve got specialists running ads, writing copy, and shipping asset…
3 secret ingredients for marketing a must-have product [video]
Ever wondered what really makes a product stand out in the crowded market? In this video, I'm diving into the three key elements that can turn your averag…
Business Owners: You HAVE to Do This [video]
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
Your Business Has an Identity Crisis
Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.
Your Invoices Might Be More Important than Your Ads
Your brand lives in invoices, contracts, and handbooks. Make every document on-brand, human, and unmistakably yours, with a clear positioning line and a next step. Trust grows in the details.