3 Choices That'll Make Your Firm Unforgettable in 2026
Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.
Brand Positioning
The Business Slingshot: Choosing Momentum Over Motion
You're hustling yet stuck. The breakthrough comes when you stop, pull back, and aim. Build tension through focus, sharpen positioning, release momentum that attracts ideal clients and premium pricing.
Average Businesses Won't Survive What's Coming [video]
Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.
Average is the New Bottom
A warning shot to business owners: when fast, cheap tools raise the floor, average positioning becomes failure. The middle disappears, and fear keeps leaders stuck while the market surges past.
Say No to Grow
Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.
Being Better Isn't Good Enough
Stop staying stuck. The real problem isn’t marketing tactics. It’s weak positioning. Quit trying to be better. Get radically different so ideal customers see you as the only choice.
Your Intro is Costing You Business
Being vague about what you do makes people check out. Sharper positioning can turn casual chats into actual leads being specific about your ideal customers and the real problems you solve for them.
Why Your Expertise Feels Invisible (And How to Fix It) [video]
Stop sounding like every other firm and become the only choice. See how positioning, focus, and an authority engine attract clients, command premiums, and end the hustle you're stuck in.
This is the reaction I'm always aiming for. #smallbusiness #marketing #businessowner #positioning
Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@seanstoneamazontuto…
This is the reaction I'm always aiming for.
Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@sean_stone_amazon_tuto…
Stop obsessing over how your customers see you. #brand #branding #marketing #business #smallbusiness
Most teams try to reverseengineer their brand from the outside in—endless customer research, message testing, social listening—then wonder why nothing sticks. The truth is, durab…
Stop obsessing over how your customers see you.
Most teams try to reverse-engineer their brand from the outside in—endless customer research, message testing, social listening—then wonder why nothing sticks. The truth is, durab…
Your company's visual identity should have little to do with your personal preferences #branding
Your visual identity isn’t a mood board of personal favorites. It’s proof. Proof that your market position is real, intentional, and consistent. If your stance is fresh and modern…
Your company's visual identity should have little to do with your personal preferences
Your visual identity isn’t a mood board of personal favorites. It’s proof. Proof that your market position is real, intentional, and consistent. If your stance is fresh and modern…
Business Owners: You HAVE to Do This [video]
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…