Niche

https://jamesarcher.co Tired of being a watereddown, “I’lldoanything” entrepreneur? Here’s the truth about how specializing in one specific thing can actually bring in more o…

If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.

https://jamesarcher.co Resist the urge to diversify your business too soon! Learn why focusing on your niche is crucial for initial business growth and how industry giants like…

Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.

Stop worshiping outcome targets you can't control. Replace vanity numbers with controllable commitments. Define your niche, rebuild offers, launch thought leadership, and watch anxiety drop while progress compounds.

Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.

When customers flee, the temptation is a glossy redesign. Instead, uncover buried UX flaws, align messaging, and iterate with research so users feel capable, trust grows, and sales recover.

I’ve worked on a lot of enterprise software projects over the years, and one of the common patterns I’ve observed is a surprisingly high tolerance for poor user experience. If you’ve ever worked in a cubicle farm, you’re probably all too familiar with the baffling HR systems, the agonizing time-trac…

The LA Times is feeling the effects of the population’s media consumption moving away from print, but their $10 million solution leaves much to be desired. Large companies tend to get so wrapped up in their own momentum that they fail to notice that the rest of the world has changed direction. The m…