Niche Down Strategy

You can't resonate with everyone. Pick a painfully specific audience, learn their world, and watch marketing become a one to one conversation that attracts ideal clients and creates outsized impact.

Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.

Stop staying stuck. The real problem isn’t marketing tactics. It’s weak positioning. Quit trying to be better. Get radically different so ideal customers see you as the only choice.

Being vague about what you do makes people check out. Sharper positioning can turn casual chats into actual leads being specific about your ideal customers and the real problems you solve for them.

Here’s the short version of my funniest brush with fame. Years ago, Jay-Z’s lawyers tried to bully my agency, Forty, into changing our name because of his 40/40 Club. They were bl…

Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…