Positioning Strategy

Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.

Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.

A warning shot to business owners: when fast, cheap tools raise the floor, average positioning becomes failure. The middle disappears, and fear keeps leaders stuck while the market surges past.

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@seanstoneamazontuto…

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@sean_stone_amazon_tuto…

When the dashboard looks busy but the pipeline stays quiet, it’s not a talent problem. It’s a clarity problem. You’ve got specialists running ads, writing copy, and shipping asset…

When the dashboard looks busy but the pipeline stays quiet, it’s not a talent problem. It’s a clarity problem. You’ve got specialists running ads, writing copy, and shipping asset…

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…

Here’s the short version of my funniest brush with fame. Years ago, Jay-Z’s lawyers tried to bully my agency, Forty, into changing our name because of his 40/40 Club. They were bl…

Big strategy exercises often loop you back to where you started. I call it the retrofit curse. Faced with a need, your brain grabs whatever is already in the fridge and tries to m…

Big strategy exercises often loop you back to where you started. I call it the retrofit curse. Faced with a need, your brain grabs whatever is already in the fridge and tries to m…

Ever wondered what really makes a product stand out in the crowded market? In this video, I'm diving into the three key elements that can turn your averag…

I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…