Marketing Strategies

Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.

Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.

A warning shot to business owners: when fast, cheap tools raise the floor, average positioning becomes failure. The middle disappears, and fear keeps leaders stuck while the market surges past.

Discover the six powerful questions that can make or break your business. This is part one of a series where I'll explore a powerful business strategy framework designed to bring strate…

Most owners, founders, and CEOs feel like they’re fumbling around with their marketing strategies—especially in that “in-between” stage where it’s too big to DIY but not big enough for a full-ti…

This was an excerpt from a larger video that didn't work out, but I was able to salvage this segment so I figured I'd post it!

Marketing leadership belongs at the executive table from day one. Your exit strategy, growth plans, and fundamental business decisions shape everything marketing builds. Transparency isn't optional when strategy is on the line.

When you're a marketer who sees every problem clearly, staying in your lane becomes nearly impossible. The smartest path isn't always the one you can actually follow.

Fractional CMOs need invasive access to everything from financials to founder dynamics. You're not just doing promotion. You're the strategic number two who ensures the company actually knows what customers want.