Gone are the days of clear-cut bidding wars where you determined the price per click in digital advertising. Today’s platforms are shifting control, dictating costs as they please, and redefining how marketers manage their budgets.
Articles in the "Marketing strategy" Category
4 Terrible Things Nobody Tells You About Google Ads (But You Need to Know)
Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.
Business Goals Will Never Feel the Same Again
Action goals are a powerful but seldom-used technique for business goals that reduces employee anxiety while increasing performance results
Marketing Fundamentals 2: Target Audience
https://www.youtube.com/watch?v=qwd2zDI5QvY We're talking about the three layers of marketing, and how you want to start at the bottom by helping your target audience solve a real problem with your unique product. Then, you want to design your customer experience...
Marketing Fundamentals 1: Overview
https://youtu.be/xpiC3c1WD7Y Entrepreneurs start out with a lot of misconceptions about how business really works, and that's understandable because nobody really ever teaches them. Marketing, in particular, is one of the least understood concepts by business owners....
This is Marketing in the Real World
I’m trying to teach businesses how marketing works in the real world. I've been involved in some kind of marketing at pretty much every point for the last quarter of a century—which kind of makes me contemplate my own mortality, but whatever. For about half that time,...
Using Content Marketing in a B2B Setting
Content marketing is a way of marketing that focuses on creating and sharing valuable content with your audience. The goal is to educate and engage your audience, so they'll want to buy your products or services. It can be used in a number of ways, but for B2B...
Don’t Let Your Marketing Get Lost in the Numbers
Measuring marketing isn’t easy, and there are plenty of challenges you’ll face when attempting to measure the effectiveness of marketing strategies and tactics. Some of the biggest challenges include:The difficulty of isolating the impact of marketing efforts:...
Marketing Truths No One Will Admit
In a recent thread on /r/marketing, the question was asked, "What is something no one in marketing will admit, but is definitely true?" While some of the answers in the thread were obviously snarky or pessimistic, there were also several answers that held a lot of...
You Don’t Get Long Walks on the Beach with Your Customers
Products are complex, but consumers typically won’t invest the time required to truly explore and come to understand the intricacies of your product. They’re not lazy or superficial; most companies just don’t provide enough value for them to see the point in spending...