Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.
Action goals are a powerful but seldom-used technique for business goals that reduces employee anxiety while increasing performance results
https://www.youtube.com/watch?v=qwd2zDI5QvY We're talking about the three layers of marketing, and how you want to start at the bottom by helping your target audience solve a real problem with your unique product. Then, you want to design your customer experience...
https://youtu.be/xpiC3c1WD7Y Entrepreneurs start out with a lot of misconceptions about how business really works, and that's understandable because nobody really ever teaches them. Marketing, in particular, is one of the least understood concepts by business owners....
I’m trying to teach businesses how marketing works in the real world. I've been involved in some kind of marketing at pretty much every point for the last quarter of a century—which kind of makes me contemplate my own mortality, but whatever. For about half that time,...
Content marketing is a way of marketing that focuses on creating and sharing valuable content with your audience. The goal is to educate and engage your audience, so they'll want to buy your products or services. It can be used in a number of ways, but for B2B...
Measuring marketing isn’t easy, and there are plenty of challenges you’ll face when attempting to measure the effectiveness of marketing strategies and tactics. Some of the biggest challenges include:The difficulty of isolating the impact of marketing efforts:...
In a recent thread on /r/marketing, the question was asked, "What is something no one in marketing will admit, but is definitely true?" While some of the answers in the thread were obviously snarky or pessimistic, there were also several answers that held a lot of...
Products are complex, but consumers typically won’t invest the time required to truly explore and come to understand the intricacies of your product. They’re not lazy or superficial; most companies just don’t provide enough value for them to see the point in spending...