3 Choices That'll Make Your Firm Unforgettable in 2026
Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.
Brand & Positioning Insights
Short, practical perspectives on market stance, differentiation, and brand strategy — focused on what actually moves the needle for founder‑led service firms.
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The Business Slingshot: Choosing Momentum Over Motion
You're hustling yet stuck. The breakthrough comes when you stop, pull back, and aim. Build tension through focus, sharpen positioning, release momentum that attracts ideal clients and premium pricing.
Fractional CMO: Executive Strategy Your Business Can Actually Afford
Growing businesses need executive marketing strategy but can't afford a full-time CMO. This article explains the 10 reasons why a fractional CMO delivers C-suite expertise at a price that actually works for your budget.
The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
10 Phrases that Make Your Wealth Advisory Firm Invisible
If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.
The 4 Google Ads Lies Costing You a Fortune
Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.
Hiring a Marketing Agency is the Wrong Move. Here's Why.
Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.
Your Business Has an Identity Crisis
Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.
Stop Renting Attention. Start Building an Asset.
Don’t keep feeding the ad slot machine. Build authority by giving away useful content that attracts early, earns trust, captures emails, influences AI. Create assets today or vanish tomorrow.
The Better Way to Set Business Goals
Stop worshiping outcome targets you can't control. Replace vanity numbers with controllable commitments. Define your niche, rebuild offers, launch thought leadership, and watch anxiety drop while progress compounds.
The Way You're Hiring Will Sink Your Business
I once skipped my paycheck to avoid layoffs. It felt heroic and nearly broke the business. It’s a hard truth about stability, compassion, and the smarter path forward.
The B2B Marketing Playbook is Broken. Here's the Fix.
Don't shout into the void. Replace interruption with authority. Teach generously, target precisely, solve real problems, and build an enduring library that attracts clients today and shapes AI answers tomorrow.
Sales Isn't Marketing, and Getting it Wrong is Costing You
Sales blames lead quality, marketing blames sales, revenue stalls. The fix is strategic clarity. Let marketing shape demand and trust, then let sales finish the job with focused human conversations.
I'm James Archer.
This is why firms hire me.
3 decades in marketing 20+ years in the C-suite Hundreds of firms advised
I know how to do this in the real world:
- I’ve spent 20+ years in C-level positions
- I ran a successful marketing agency for 12 years
- I’ve helped 100s of businesses from startups to Fortune 500s
- My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on these strategies.