Writing for Business Owners
Two Decades of Insights (And Still Going)
I’ve written more than a hundred articles about business, marketing, branding, and design for publications like Inc. Magazine and others, as well as for my own various blogs and websites.
Articles
Announcing “The Minimal Inc.” and “Neo-Leadership” Workshops
I’ve had the incredible privilege of working with many businesses ready to scale and make a real impact, and while it’s been an amazing journey, something has been on my mind lately: There are countless many passionate entrepreneurs and business owners out there who...
4 Terrible Things Nobody Tells You About Google Ads (But You Need to Know)
Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.
Marketing Agency? 4 Powerful Reasons to Skip Bringing One In
More and more companies are exploring this powerful alternative to a traditional marketing agency, and they’re finding great results with it!
The Most Important Marketing Step Almost Nobody Ever Takes
Don’t just think about what you do – think about how you do it differently and who you do it for.
This is Exactly How Strong Content Marketing Helps You Win
See how content marketing is essential for engaging customers early, showcasing expertise, and shaping your industry’s future talking points.
Business Goals Will Never Feel the Same Again
Action goals are a powerful but seldom-used technique for business goals that reduces employee anxiety while increasing performance results
Profiling Your Target Audience (And Why It Changes Everything)
Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a spec…
Marketing Fundamentals 2: Target Audience
https://www.youtube.com/watch?v=qwd2zDI5QvY We're talking about the three layers of marketing, and how you want to start at the bottom by helping your target audience solve a real problem with your unique product. Then, you want to design your customer experience...
Marketing Fundamentals 1: Overview
https://youtu.be/xpiC3c1WD7Y Entrepreneurs start out with a lot of misconceptions about how business really works, and that's understandable because nobody really ever teaches them. Marketing, in particular, is one of the least understood concepts by business owners....
This is Marketing in the Real World
I’m trying to teach businesses how marketing works in the real world. I've been involved in some kind of marketing at pretty much every point for the last quarter of a century—which kind of makes me contemplate my own mortality, but whatever. For about half that time,...