Articles in the "Course" Category

Marketing Fundamentals 2: Target Audience

Mar 21, 2024 | Course, Marketing, Video

https://www.youtube.com/watch?v=qwd2zDI5QvY We're talking about the three layers of marketing, and how you want to start at the bottom by helping your target audience solve a real problem with your unique product. Then, you want to design your customer experience...

Marketing Fundamentals 1: Overview

Mar 20, 2024 | Course, Marketing, Video

https://youtu.be/xpiC3c1WD7Y Entrepreneurs start out with a lot of misconceptions about how business really works, and that's understandable because nobody really ever teaches them. Marketing, in particular, is one of the least understood concepts by business owners....