Brand & Positioning

Brand positioning for professional services and B2B service firms. Clarify your niche, messaging, and differentiation to win ideal clients and pricing power.

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  Aug 26, 2025 · Brand & Positioning

  The Lemonade Stand Parable: A Lesson in Market Positioning

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  Jul 18, 2025 · Brand & Positioning

  This simple mistake could destroy your business.

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  Jul 17, 2025 · Brand & Positioning

  Want to be remembered? Do something nobody can forget.

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  Jun 19, 2025 · Brand & Positioning

  Stop obsessing over how your customers see you.

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  Jun 17, 2025 · Brand & Positioning

  Ever feel like your marketing keeps turning into...nothing?

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  Apr 14, 2025 · Brand & Positioning

  Entrepreneurs Keep Getting This Wrong (But YOU Don't Have To) [video]

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  Jan 12, 2025 · Brand & Positioning

  6 Questions that Will MAKE or BREAK your business (Part 1) [video]

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  Dec 30, 2024 · Brand & Positioning

  THIS is why your company's stuck (it's not the economy) [video]

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  May 21, 2024 · Brand & Positioning

  Your Business Has an Identity Crisis

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  May 16, 2017 · Brand & Positioning

  Your Invoices Might Be More Important than Your Ads

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  May 15, 2017 · Brand & Positioning

  Stop Talking About Customer Experience (And Start Doing It)