This simple mistake could destroy your business.

Jul 18, 2025 Watch on YouTube

Your business's biggest positioning challenge isn't about the market, it's about your willingness to confront and destroy your outdated assumptions about your own company. Our bra…

Your business’s biggest positioning challenge isn’t about the market, it’s about your willingness to confront and destroy your outdated assumptions about your own company.

Our brains hate rewriting the script. We want to believe yesterday’s truth still holds, even when the market is completely changing around us.

I’ve seen owners willing to drive their company into the ground instead of rethink their assumptions about it.

You might not even be in the business that you think you’re in. I’ve seen software companies that are more like product firms, realtors that are more like wealth managers, and lawyers that are more like creative agencies.

Getting there isn’t easy. It means challenging everything.

Figuring out what your company should do is relatively easy. That’s almost just math.

But getting your leaders to adopt and embrace that change, that’s the hard part.

The companies that succeed are the ones that are open to that kind of change. They just want what works, even if it means they have to face uncomfortable truths

I'm James Archer.This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
  • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Learn More About James

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