James Archer

Product Marketing

The power of B2B content marketing

Content marketing is a way of marketing that focuses on creating and sharing valuable content with your audience. The goal is to educate and engage your audience, so they'll want to buy your products or services. It can be used in a number of ways, but for B2B marketing, it's

Product Marketing

Revitalize your marketing by looking beyond the numbers

Measuring marketing isn’t easy, and there are plenty of challenges you’ll face when attempting to measure the effectiveness of marketing strategies and tactics. Some of the biggest challenges include: * The difficulty of isolating the impact of marketing efforts: Marketing campaigns often operate alongside other factors that can influence

Product Marketing

What's the actual difference between sales and marketing?

There are a few reasons people can get confused about the difference between sales and marketing. One is that the words "sales" and "marketing" are often used interchangeably, and many people may not fully understand the distinct roles and responsibilities of each. Another reason is that many businesses tend to

Product Marketing

Is a skim pricing strategy right for your business?

Skim pricing is a pricing strategy in which a company sets a high initial price for a product or service, and then gradually lowers the price over time. This strategy is often used when introducing a new product or when there is a high level of demand for a product

Product Marketing

Marketing truths no one will admit

It's time to get real about marketing and talk about what really works...and what really doesn't.

Product Design Featured

The Product Design Pyramid

The Product Design Pyramid explains how to achieve delightful experiences in a methodical, scalable, and repeatable way.

Product Design

The product designer’s curse

Every product designer struggles with the desire to masterplan the perfect solution. Here’s how we beat that.

Product Leadership

Turning core values into real actions

"Values Into Actions" is a hands-on exercise for turning your company's core values into real-world reality.

Product Design

Every document is an experience

Even technical or legal documents can convey your product's values and place in the market.

Product Marketing

Prove your positioning instead of just talking about it

To create a truly remarkable customer experience, stop talking and start doing.

Product Marketing

You don't get long walks on the beach with your customers

You're lucky if you get even a few seconds with a potential customer. Here's how to make the most of them.

Product Management

What ancient Greece taught us about product innovation

What can your company offer that has never before existed on the earth?

Product Marketing

You probably have no idea who your customers are

If you want to develop products that really resonate with your market, stop making assumptions and start asking questions

Product Marketing

Five pillars of social media marketing

Whether you’re just getting started with social media or you're a major influencer, here are some basic principles that you should know.

Product Design

Why I left the agency world to go product-side

I spent 14 years as a leader in the agency world, then left to go in-house. Here's why.

Product Leadership

Fuel a powerful customer experience by asking the Six Hard Questions

One of the hardest questions is also one of the simplest and most fundamental: “Why does your company exist?”

Product Leadership

What's your company's internal compass?

You're trying to get your employees to do something big, but do they—or you—know why you're doing it?

Product Leadership

Profit isn't a purpose

There's a whole lot more to running a successful business than simply increasing shareholder value

Product Leadership

Living your company's purpose

Ensuring your company has deeply-shared psychological and emotional logic can increase your performance 6x over competitors.

Product Leadership

The power of the purpose-driven company

The power of clear purpose isn't corporate gobbledygook. It's basic physics.

Product Leadership

Clear purpose leads to clear decisions

When you have a clear strategic purpose for your company or product, the magic just happens automatically, every day.

Product Leadership

Identifying your company's purpose

Real-world exercises to help identify your company's or product's real purpose in the market.

Product Design

Are wireframes obsolete?

Wireframes have been a basic part of UX for years, but their time might finally be up. What comes next?

Product Design

What is “design thinking”?

A straightforward introduction to the remarkable process of developing and designing products that change the world

Product Design

The five key user motivators

Getting users to take action starts with reminding them about what they themselves want.