Position your firm as the undeniably obvious choice for your ideal clients.
This is for ambitious service firm founders tired of being undervalued and overworked. Define your unique value and attract premium clients
Be Too Focused to Fail
Click to watch the video
I’ve Transformed Hundreds of Companies Through Crystal-Clear Market Positioning
After launching a non-profit’s new website, they received more online donations than they had in a decade.
After launching a new resort website, they received more monthly online bookings than they’d had in 15 years.
A home services company asked to stop our video campaign because they were getting too much business.
Nearly doubled revenue for a B2B service company through automated outbound email marketing.
Took a hardware/software technology company from zero to $2 million+ and being well-known in their niche.
Achieved 98% reduction in lead acquisition cost for a tech company by eliminating wasteful targeting.
Oversaw an ecommerce site interface redesign that created a 400% increase in sales.
Managed rebranding a $1B+ company after their merger, including culture alignment and new digital experience.
I’m James Archer, a strategic positioning consultant for ambitious founders.
I’m obsessed cutting through the noise holding businesses back. I help ambitious founders achieve clarity and focus that drives growth beyond what they even thought possible. I know what you’re facing because I’ve been there, and I’ve helped hundreds of others overcome these exact challenges.
James is a visionary. His insight into branding, design, and even business operations is always remarkable.
James’s unique approach differs from most, but proves time and time again to give us that distinctive advantage we need.
James is an expert brand strategist and marketer…I’d listen to him, if I were you.
Are you pouring your energy into a business that feels like a grind?
You’re waiting for business to “turn around” but it never seems to happen.
You struggle to make clients understand why your firm is so different.
You battle on price even though you know you deliver superior value.
You’re sick of watching mediocre competitors win all the clients.
You’re chasing customers who should be coming to you instead.
You’re overwhelmed trying to stand out in a crowded market.
You’re working in your business instead of on your business.
Your current ideal client is “anyone who can write a check.”
You feel like you’re just surviving instead of thriving.
If you can relate, I’ve got news: You break that cycle TODAY.
Dominate Your Market With Insane Strategic Clarity
My proven framework provides a structured system for strategic clarity and a defensible market position. This systematic approach brings predictability and control, moving you from reactive chaos to intentional growth.
The 5 Pillars of Unshakeable Market Positioning
The North Star (Purpose & Values) – Define Your “Why”
Stop reacting to trends and define the unwavering core of your company: why you truly exist and the principles you’ll never compromise. This anchor aligns your team, attracts fiercely loyal customers and employees, and provides the stability to navigate any storm, ensuring decisions serve your long-term vision, not just short-term gains. Results: Deep internal alignment, powerful brand magnetism, clear decision-making filter, enduring purpose, operational resilience.
The Narrow Audience (Target Market) – Stop Selling to Everyone
Trying to be the solution for the entire market guarantees mediocrity and wasted resources. Pinpoint the specific group of clients with a burning problem you are uniquely built to solve, getting crystal clear on exactly who you serve best—even when it means decisively saying ‘no’ to others outside that focus. Results: Laser-focused marketing spend, higher quality lead generation, dramatically increased conversion rates, reduced sales cycle, dominant authority within your niche.
The Streamlined Offering (Product/Service) – Harness Your True Value
Ditch the overwhelming menu of services that dilutes your impact and confuses buyers. Concentrate your power on perfecting and delivering the specific, high-impact service your narrow audience desperately needs, focusing relentlessly on the tangible results and valuable outcomes instead of just listing features. Results: Crystal-clear value proposition, simplified sales conversations, enhanced perceived expertise, justification for premium pricing, streamlined operations and delivery.
The Decisive Stance (Positioning & Brand) – Plant Your Flag
Blending in is a death sentence in a crowded market. Craft a single, potent message and unique brand identity that plants your flag firmly, making you instantly recognizable and truly indispensable to your ideal clients. Results: Unmistakable market differentiation, powerful brand recall, effortless attraction of ideal clients, consistent and compelling communication, justification for premium status.
The Roll-Out Plan (Actionable Deliverables) – Stop Thinking and Start Doing
Brilliant positioning on paper achieves nothing without disciplined, consistent action. Build the operational blueprint—clear messaging architecture, targeted channel strategies, foundational content, and a repeatable sales process—to ensure your unique stance is powerfully communicated everywhere it matters, driving tangible business results and enabling continuous improvement. Results: Cohesive go-to-market activation, efficient lead generation channels, optimized sales workflow conversions, measurable ROI on marketing efforts, systematic testing and data-driven iteration.
It’s time to evolve from a commodity provider to a market leader. It’s not guesswork. I’ve engineered this framework over the course of three decades and working with hundreds of clients just like you.
This isn’t generic marketing advice. It’s a specific, battle-tested strategy for building sustainable growth, higher profits, and more freedom for you.
Some of my past clients include...
…but I don’t actually care about big brands. I focus on guiding smaller companies from surviving to thriving.
Start winning the clients your company deserves.
Here’s How We Can Work Together
Positioning Strategy Intensive
A comprehensive 6-week engagement covering all 5 steps of my framework, delivering your complete positioning strategy, messaging architecture, go-to-market plan, and foundational content. Includes an initial discovery workshop plus weekly strategy meetings. The final final deliverable is a comprehensive positioning strategy document that gives you a rock-solid foundation for the future of your business.
Go-To-Market Accelerator
Ongoing partnership retainer (6 or 12 months) supporting the roll-out and refinement of your new positioning strategy (after completing the Positioning Strategy Intensive) to maximize the implementation and ongoing benefit. Includes biweekly 90m strategy calls and as-needed email and text support.
Is This Right for You?
This IS for you if:
You’re the ambitious founder/CEO of a service business (usually in the range of $1-10M/year revenue).
You know you’re in the commodity trap, struggling to differentiate and charge what you’re really worth.
You understand fundamental strategic change is needed for breakthrough growth.
You value deep expertise and a no-BS approach that prioritizes results over sugarcoating.
You see your business as a vehicle for growth, market impact, and greater personal freedom.
You view this as a strategic investment in your future, not just an expense.
This is NOT for you if:
You’re just looking for quick marketing hacks or tactical execution.
You’re unwilling to examine your business model, target market, or product for growth opportunities.
Your business is mainly product-based (retail/ecommerce).
You’re very early-stage or well below $1M revenue.
You’re just looking for an agency to perform tactical marketing tasks.
Your main decision driver is finding the cheapest option.
You prefer abstract theory over implementing proven frameworks.
Go on vacation without worrying your company will fall apart without you.
Ideal for Founders/CEOs of B2B Service Firms
I’ve worked across almost every industry and there aren’t many businesses where I wouldn’t be able to make a significant impact, but my primary focus is on B2B business services companies, including:
Accounting & Finance
Management Consulting
Legal Services
HR & Recruiting
Insurance & Risk Management
Wealth Management
M&A Advisory
IT & Cybersecurity
Regulatory & Compliance
Marketing & Creative Agencies
James is passionate about what he does, and works hard for his clients. I can’t recommend him highly enough!
James is a presence that inevitably brings out higher standards. He’s a solid man that I hold in the highest respects. It would be pure folly if you did not contact James.
Wouldn’t hire anyone else. Great service, very creative, and a truly good guy.
30+ Years in the trenches.
Zero tolerance for fluff.
For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:
- I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
- I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
- I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
- My work has been featured in major media outletsd, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Find out what it’s like to have insane strategic clarity in your business.
James consistently amazes me with his insights on design, marketing, and business process.
James Archer is brilliant at what he does, but he’s also a patient, enthusiastic teacher. The immense impact of his advice has benefitted our company exponentially.
James has an extremely steady head on his shoulders, and can easily switch from business mode, to design, to client, to friend, back to business all with equal aplomb. His professional attitude and work ethic were amazing to work with.
With 30+ years in C-level roles, running my own agency for 12 years, and advising hundreds of businesses, I’ve seen one thing repeatedly: Great service firms underperform without crystal-clear strategic positioning.
My approach is based on straightforward honesty and proven experience from decades in the trenches, not abstract theory.
There’s no B.S., no wasted effort. I focus on actionable strategies to define what makes your firm the only choice for your best customers.
This directness isn’t for everyone, but for leaders valuing time and results, it’s the fastest path to clarity. It’s for those ready for candid feedback and decisive action.
Instead of chasing trends or trying to be everything to everyone, I’ll show you how to anchor your strategy with laser-focused decisions, moving you out of the commodity mindset and into a world where your firm is unique and truly differentiated.
If you’re finally ready for a real transformation, then it’s time for us to get started.