The power of B2B content marketing
Content marketing is a way of marketing that focuses on creating and sharing valuable content with your audience. The goal is to educate and engage your audience, so they'll want to buy your products or services. It can be used in a number of ways, but for B2B marketing, it's
Revitalize your marketing by looking beyond the numbers
Measuring marketing isn’t easy, and there are plenty of challenges you’ll face when attempting to measure the effectiveness of marketing strategies and tactics. Some of the biggest challenges include: * The difficulty of isolating the impact of marketing efforts: Marketing campaigns often operate alongside other factors that can influence
What's the actual difference between sales and marketing?
There are a few reasons people can get confused about the difference between sales and marketing. One is that the words "sales" and "marketing" are often used interchangeably, and many people may not fully understand the distinct roles and responsibilities of each. Another reason is that many businesses tend to
Is a skim pricing strategy right for your business?
Skim pricing is a pricing strategy in which a company sets a high initial price for a product or service, and then gradually lowers the price over time. This strategy is often used when introducing a new product or when there is a high level of demand for a product