Services
Strategic positioning and marketing leadership for service firms done competing on price.
Every marketing person you’ve ever hired has asked you the same question: “What do you want us to say?”
I’m the one who figures out exactly how to answer that question, and then puts it to work across everything your firm does.
You know something's off about your marketing but can't put your finger on what.
Four weeks of interviews and research to identify your best clients, your strongest services, and the language for leading with both. You walk away with the Northstar Document, the strategic positioning your team uses across every page, proposal, and sales conversation.
Learn moreYou have positioning, but no real plan for turning it into marketing.
A sequenced 12-month marketing plan paced to your team's actual capacity. Priority initiatives organized into phases, with clear instructions for each, so the work that has been stalling for months finally gets the sustained attention it needs to produce.
Learn moreYour team keeps asking what to write. You don't have a great answer.
The foundational language your firm builds everything else on. Your one-liner, positioning narrative, taglines, headlines, bios in three lengths, differentiator statements, service descriptions, objection responses, calls to action, and content direction, all grounded in your Northstar.
Learn moreYou have the strategy and the plan. Execution keeps stalling.
Senior marketing leadership on the ground, as your fractional CMO. Direction, velocity, deep expertise, and accountability for outcomes, all without the cost or commitment of hiring a full-time CMO. Six-month minimum engagement, paced to what your team can sustain.
Learn moreWhere to begin
Almost every engagement begins with the Northstar Strategy. That's the strategic foundation everything else builds on, and I've never worked with a firm that didn't need it. Most clients then move into the Marketing Roadmap, Content Jumpstart, and Accelerator in sequence, layering plan, copy, and execution on top of the positioning.
If you've already done strategic positioning work elsewhere, we'll talk through whether to translate that into a Roadmap, jump straight to the Jumpstart, or bring me in as your fractional CMO. The starting point depends on what's actually in place.
Either way, let's talk.
Let's have a 30-minute conversation about your business to figure out where things stand and what the right next step looks like.
