Services

Every marketing person you've ever hired has asked you the same question: “What do you want us to say?”

I'm the one who knows exactly how to answer that question — and then how to put it to work.

The work we do together

Sales & Marketing Diagnostic

Start here

You're getting advice from five different directions and none of it agrees.

Your web developer says you need a new site. Your social media person tells you to post more. Your marketing agency is pitching ads. The SEO agency wants to add new pages. A consultant recommends a rebrand. Each sounds reasonable, but you have no way to evaluate who's right because nobody's looking at the full picture.

The Diagnostic is a two-week assessment of 36 specific elements across your strategy, messaging, digital presence, visibility, sales process, and client retention. Each element scored 1 to 5. You walk away with a clear map of what's working, what's leaving money on the table, and what to fix first.

Full Diagnostic fee credits toward the Northstar Strategy.

Northstar Strategy

You know something's wrong with your marketing but you can't pinpoint what.

Your website reads like every other firm in your space. Your ads aren't working. Nobody engages with your social media. Your proposals compete on price because nothing else distinguishes you. Your team defaults to "quality" and "experience" — words that mean nothing because everyone says them.

The root cause: nobody's ever figured out, in specific terms, what makes your firm worth choosing. Not because they haven't tried, but because most people have no idea how to do it.

Over four weeks, I interview you and your key people, research your market and competitors, and identify what actually sets you apart. Not what sounds good in a brochure — what matters to the people making the buying decision.

The result is your Northstar Document: a clear definition of who you're for, what problem you solve for them, and exactly how to communicate it. Your team can drop this into AI tools for instant alignment across content and communications. Instead of asking you what to write, they have the answer.

Go-to-Market Playbook

You know what you should be saying. Now you need it in your actual marketing.

The Northstar gave you the message. The Playbook puts it to work. Knowing what makes your firm different is one thing. Getting it into your website, your proposals, and your content calendar is another.

Three deliverables, all built on your Northstar:

Marketing Plan

The channels that will actually produce results for your business, with specific approaches for each. No more spreading effort across a dozen platforms because someone said you should "be everywhere."
Content Jumpstart

Your messaging toolkit: taglines, service descriptions, key language for your website and proposals, recommended topics and angles. The specific words your marketing has been missing.
Web Jumpstart

Complete website copy and page architecture, ready to hand to a developer or designer. Actual copywriting in your firm's new voice, structured around exactly what prospects need to hear.

Fractional CMO

You have the strategy. Implementation keeps stalling.

Your team doesn't have the experience to execute on their own. Agencies need too much direction. And you don't have the time to manage all the moving parts while running the business. You need a senior marketing leader — not a manager, an actual leader — but you don't need another executive salary weighing down your payroll.

I direct your internal team, manage outside vendors, and get hands-on with the work that matters most. Direct access for the decisions that can't wait. Course corrections based on results, not assumptions. Biweekly strategy sessions.

The goal is to build a marketing operation that works. Some clients get there in six months. Most decide to keep me on longer. Either way, you end up with a team that knows what to do and vendors that have clear direction.

Where to begin

Not sure which service is right for you?

If you already know your marketing has problems and you're ready to fix them, the Northstar Strategy is where to start. That's the foundation everything else is built on, and I've never worked with a client who didn't need it.

If you're not sure what's wrong and want a second opinion before committing, the Diagnostic is a low-risk starting point. It'll tell you exactly where you stand, and the fee credits toward the Northstar if you move forward.

Either way, let's talk.

Schedule a free intro call

Schedule a free introduction call

Let's have a 30-minute conversation about your business to figure out where things stand and how to get you to the next level.

No prep needed Convenient times available No pitch, just strategy

Schedule a free intro call