Your Intro is Costing You Business

You’re at some kind of event, a family reunion, a barbecue, a neighborhood party, could be anything, and someone asks you, “So what do you do?”

And you say, “Oh I run a wealth management company,” or “I own a roofing business,” or “I run a design agency.”

And then you watch their eyes glaze over, and maybe they ask a polite question or two, but then they move on.

They don’t know where to go from here in that conversation.

And the thing is, they probably know someone who would be a great client for you, but because your answer was so vague, they can’t retain that information and relay it to someone else.

If you say something generic like, “Oh I own a roofing company,” nobody’s gonna think, “Oh I know someone who’d be a perfect fit for you, I gotta remember to call them after this,” because, as far as you’ve clarified, anyone in the world who has a roof could be a customer.

That one forgettable moment, which you’ve probably lived through hundreds of times, is a symptom of the disease that’s killing your business.