The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Ideal Customer Profile
Ever feel like your marketing keeps turning into...nothing? #business #marketing #ceo
When the dashboard looks busy but the pipeline stays quiet, it’s not a talent problem. It’s a clarity problem. You’ve got specialists running ads, writing copy, and shipping asset…
Don't let your business get lost in the crowd #marketing #business #smallbusiness #businessowner
Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…
Your Business Doesn't Have Compeittors
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…
Marketing's harder than ever. Here's what to do about it. #business #smallbusiness #businessowner
Marketing has never been louder. Every team has powerful tools. AI floods the web with content. Bots clog your feeds. Google answers on the page instead of sending people to your…
This is why companies are bad at strategy, and how to fix it. #business #smallbusiness #entrepreneur
Big strategy exercises often loop you back to where you started. I call it the retrofit curse. Faced with a need, your brain grabs whatever is already in the fridge and tries to m…