Your Business Doesn't Have Compeittors
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…
- ideal customer profile
- ideal client profile
- positioning strategy
- agency positioning
- niche positioning
- seven-figure agency
- category of one
- unique value proposition
- market differentiation
- specialization strategy
- niching down
- service firm differentiation
- ideal client targeting
- micro-niche strategy
- competitor-free niche
- service specialization
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the same people. Tighten the focus. Get specific about the niche, the problem, and the buyer. Keep refining until no one else can honestly claim the exact same space.
That’s how I run my practice. I work with seven-figure service firms that struggle to stand out. Plenty of agencies and consultants dabble here while juggling a dozen other things. I’ve planted my flag on this small patch and built deep expertise. My aim for clients is the same. Claim a narrow, valuable territory and make it yours. When you do that right, the competition falls away.
If you’re a seven-figure service firm and this hits home, send me a note and we’ll carve out the space you can own.
I'm James Archer.
This is Why Firms Hire Me.
For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:
- I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
- I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
- I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
- My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Choose Your Path to Clarity
There are two ways to get started. Pick the one that feels right for you.
Watch the Webinar
Instant accessChoose this if you're not ready to commit yet
This 14-minute webinar will give you the four exact steps to to break free, stand out, and build an iconic company that sails past the $10M revenue mark.
- • Instant access
- • Replay available
- • No pitch, just facts
Book a Strategy Call
30 minutesChoose this if you know this is what you need
Schedule a 30-minute conversation with me to talk about your business so we can figure out where things are stuck and exactly how to get to the next level.
- • No prep required
- • Convenient times available
- • No pressure, just strategy