Your Business Doesn't Have Compeittors
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…
- ideal customer profile
- ideal client profile
- positioning strategy
- agency positioning
- niche positioning
- seven-figure agency
- category of one
- unique value proposition
- market differentiation
- specialization strategy
- niching down
- service firm differentiation
- ideal client targeting
- micro-niche strategy
- competitor-free niche
- service specialization
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the same people. Tighten the focus. Get specific about the niche, the problem, and the buyer. Keep refining until no one else can honestly claim the exact same space.
That’s how I run my practice. I work with seven-figure service firms that struggle to stand out. Plenty of agencies and consultants dabble here while juggling a dozen other things. I’ve planted my flag on this small patch and built deep expertise. My aim for clients is the same. Claim a narrow, valuable territory and make it yours. When you do that right, the competition falls away.
If you’re a seven-figure service firm and this hits home, send me a note and we’ll carve out the space you can own.
I'm James Archer.This is why firms hire me.
I know how to do this in the real world:
- I’ve spent 20+ years in C-level positions
- I ran a successful marketing agency for 12 years
- I’ve helped 100s of businesses from startups to Fortune 500s
- My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on these strategies.