Your Business Doesn't Have Compeittors

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the same people. Tighten the focus. Get specific about the niche, the problem, and the buyer. Keep refining until no one else can honestly claim the exact same space. That’s how I run my practice. I work with seven-figure service firms that struggle to stand out. Plenty of agencies and consultants dabble here while juggling a dozen other things. I’ve planted my flag on this small patch and built deep expertise. My aim for clients is the same. Claim a narrow, valuable territory and make it yours. When you do that right, the competition falls away. If you’re a seven-figure service firm and this hits home, send me a note and we’ll carve out the space you can own.