Ideal Client Targeting

Alex Hormozi has built a business empire worth hundreds of millions of dollars, and he did based around 5 pretty simple concepts.

You can't resonate with everyone. Pick a painfully specific audience, learn their world, and watch marketing become a one to one conversation that attracts ideal clients and creates outsized impact.

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…