Agency Positioning

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@seanstoneamazontuto…

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…