Positioning Consultant

Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.

Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@seanstoneamazontuto…

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@sean_stone_amazon_tuto…

When you're a marketer who sees every problem clearly, staying in your lane becomes nearly impossible. The smartest path isn't always the one you can actually follow.

Fractional CMOs need invasive access to everything from financials to founder dynamics. You're not just doing promotion. You're the strategic number two who ensures the company actually knows what customers want.

Running an agency for years makes the business fundamentals automatic. But starting fresh means every simple task spawns twelve prerequisites, creating a scramble of 700 tiny setup steps.

Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.