Fractional CMOs need invasive access to everything from financials to founder dynamics. You're not just doing promotion. You're the strategic number two who ensures the company actually knows what customers want.
Running an agency for years makes the business fundamentals automatic. But starting fresh means every simple task spawns twelve prerequisites, creating a scramble of 700 tiny setup steps.
Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.
In this interview on the "What the Frac?" podcast, James Archer discusses how working with an experienced marketing consultant or fractional CMO at an ear…
(https://jamesarcher.co) In this interview on the “What the Frac?” podcast, James Archer discusses how working with an experienced marketing consultant or fractional CMO at an ear…
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