Stop Competing On Price

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power

Here’s the short version of my funniest brush with fame. Years ago, Jay-Z’s lawyers tried to bully my agency, Forty, into changing our name because of his 40/40 Club. They were bl…

Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.

Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.