Stop Competing On Price

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power

Here’s the short version of my funniest brush with fame. Years ago, JayZ’s lawyers tried to bully my agency, Forty, into changing our name because of his 40/40 Club. They were bl…

Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.

Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.