Vertical Specialization

Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.

Stop staying stuck. The real problem isn’t marketing tactics. It’s weak positioning. Quit trying to be better. Get radically different so ideal customers see you as the only choice.

Being vague about what you do makes people check out. Sharper positioning can turn casual chats into actual leads being specific about your ideal customers and the real problems you solve for them.

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power

Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…

Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…