Don't let your business get lost in the crowd

Jun 13, 2025 Watch on YouTube

Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…

Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad, your message reads like a wave to the whole street and everyone walks past. Narrow the target until a specific buyer feels you looking right at them. Pick the niche, name the problem, use their language, and show you understand their situation. That’s when attention locks in. That’s when the right people step forward.

This is why focus isn’t a risk. It’s the move that makes every word count. A lawyer for Gen X divorcees. An IT firm for multi-location dental groups. A CPA for first-time SaaS founders. The moment you make that kind of call, your copy sharpens, your offers get tighter, and your wins come faster because the message finally feels relevant.

If you’re ready to stop waving at the crowd and start making real eye contact with the buyers who matter, send me a note and we’ll dial it in together.

I'm James Archer.This is why firms hire me.

3 decades in marketing 20+ years in the C-suite Hundreds of firms advised

I know how to do this in the real world:

  • I’ve spent 20+ years in C-level positions
  • I ran a successful marketing agency for 12 years
  • I’ve helped 100s of businesses from startups to Fortune 500s
  • My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on these strategies.