Stop Marketing to Everyone
You can't resonate with everyone. Pick a painfully specific audience, learn their world, and watch marketing become a one to one conversation that attracts ideal clients and creates outsized impact.
Target Audience
Your Intro is Costing You Business
Being vague about what you do makes people check out. Sharper positioning can turn casual chats into actual leads being specific about your ideal customers and the real problems you solve for them.
Don't let your business get lost in the crowd #marketing #business #smallbusiness #businessowner
Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…
Don't let your business get lost in the crowd
Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…
Business Owners: You HAVE to Do This [video]
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
Do You Really Know Your Company's Target Audience? (Probably Not) [video]
Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…
You Refuse to Focus Your Business. Here's Why. #entrepreneur #ceo #businessowner #founder
6 reasons business owners don’t focus their business, even though they’d make more money. Every business expert says to streamline your offering, narrow your target audience, spec…
You Refuse to Focus Your Business. Here's Why.
6 reasons business owners don't focus their business, even though they'd make more money. Every business expert says to streamline your offering, narrow your target audience, spec…
Business Owners Always Get This Backwards [video]
True business success starts with understanding and meeting real market needs, ensuring your product solves a genuine problem for your target audience.
Get INSIDE Your Customer's Head [video]
In this video, I cover how to identify and narrow down your target audience, learn what they need, and define them clearly in an audience profile. This will be helpful for anyone looking at doin…
They're Not the Same [video]
Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value,…
Do You Really Know Your Company's Target Audience? (Probably Not)
https://jamesarcher.co Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…
They're Not the Same
https://jamesarcher.co Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value,…
Stop Renting Attention. Start Building an Asset.
Don’t keep feeding the ad slot machine. Build authority by giving away useful content that attracts early, earns trust, captures emails, influences AI. Create assets today or vanish tomorrow.
Six Hard Questions Every Business Owner Should Be Able to Answer
Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.