Get INSIDE Your Customer's Head

In this video, I cover how to identify and narrow down your target audience, learn what they need, and define them clearly in an audience profile. This will be helpful for anyone looking at doin…

In this video, I cover how to identify and narrow down your target audience, learn what they need, and define them clearly in an audience profile. This will be helpful for anyone looking at doing market research, customer research, user research, customer personas, user personas, target markets, or general marketing strategy.

I'm James Archer. This is why firms hire me.

3 decades in marketing 20+ years in the C-suite Hundreds of firms advised

I know how to do this in the real world:

  • I’ve spent 20+ years in C-level positions
  • I ran a successful marketing agency for 12 years
  • I’ve helped 100s of businesses from startups to Fortune 500s
  • My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on these strategies.
Learn more about James