You Refuse to Focus Your Business. Here's Why.
6 reasons business owners don't focus their business, even though they'd make more money. Every business expert says to streamline your offering, narrow your target audience, spec…
6 reasons business owners don’t focus their business, even though they’d make more money.
Every business expert says to streamline your offering, narrow your target audience, specialize, niche down, differentiate. But you’re pretty sure that doesn’t apply to you. Here’s why.
Fear of boredom or lack of variety. Entrepreneurs are about four to eight times more likely than the general population to have ADHD. So…
Worrying that once you choose something, you can never go back (which is obviously not true).
Analysis paralysis. What’s the most valuable, profitable, rewarding thing that you do? Specialize in that.
Imposter syndrome. You’re way more qualified than you think you are, and you way overestimate everyone else.
Sunk cost fallacy. Your business is already doing way too many things for way too many people, and so you think you have to keep it that way. You don’t.
And the number one reason is that you’re afraid of losing money if you don’t do some random thing that some random customer wants.
Does that sound like strategy? Does that sound like leadership? I don’t think so.
Chick-fil-A doesn’t serve burgers, and In-N-Out doesn’t serve chicken. There’s a reason. Go lead your business. Focus.
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I'm James Archer.
This is Why Firms Hire Me.
For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:
- I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
- I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
- I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
- My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
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