Positioning

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power

If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.

https://jamesarcher.co Tired of being a watereddown, “I’lldoanything” entrepreneur? Here’s the truth about how specializing in one specific thing can actually bring in more o…

Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.

Smart teams overthink and smother good ideas. Skip the grand plan. Ship the uncomfortable core, learn from real demand, evolve ruthlessly, and build only what customers prove they need.

Your values workshop died when the posters went up. Revive it with a scrappy exercise that turns ideals into owned actions, prioritizes easy big wins, and proves the values matter.

Your brand story might be a glossy promise your operations can’t cash. Peek behind the ads to the tiny moments that prove who you are and decide whether you’re different.

Your business’s biggest positioning challenge isn’t about the market, it’s about your willingness to confront and destroy your outdated assumptions about your own company. Our bra…

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…

Your brand lives in invoices, contracts, and handbooks. Make every document on-brand, human, and unmistakably yours, with a clear positioning line and a next step. Trust grows in the details.

Customers will not study your product. This piece shows how sharp positioning, emotional cues, proactive feedback, and relentless messaging create attention fast and convey your value proposition before interest fades.

Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.

Cereal is great. You throw some milk on it, and you’ve got a tasty and relatively nutritious breakfast. Theoretically, cereals–at least the basic, unadorned ones–should be relatively universal. There’s not much about them that predisposes them to any particular demographic or psychographic group. Ap…

As we’ve been working on our own content strategy for the next six months, I’ve been doing a lot of thinking about what kinds of things we should be writing about. There are all kinds of options out there, but I increasingly find myself thinking that the most effective blog posts (in terms of buildi…