Differentiate Your Firm

Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.

Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.

Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.

Stop staying stuck. The real problem isn’t marketing tactics. It’s weak positioning. Quit trying to be better. Get radically different so ideal customers see you as the only choice.

Here’s the short version of my funniest brush with fame. Years ago, Jay-Z’s lawyers tried to bully my agency, Forty, into changing our name because of his 40/40 Club. They were bl…

I asked OpenAI to define the meaning of life and told it to be specific and useful. Its answer landed hard. Find your unique strengths and values, align them with a real problem worth solving, then act on that in a way…

Ever wondered what really makes a product stand out in the crowded market? In this video, I'm diving into the three key elements that can turn your averag…