Marketing

Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.

Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.

Growing businesses need executive marketing strategy but can't afford a full-time CMO. This article explains the 10 reasons why a fractional CMO delivers C-suite expertise at a price that actually works for your budget.

Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.

A warning shot to business owners: when fast, cheap tools raise the floor, average positioning becomes failure. The middle disappears, and fear keeps leaders stuck while the market surges past.

You can't resonate with everyone. Pick a painfully specific audience, learn their world, and watch marketing become a one to one conversation that attracts ideal clients and creates outsized impact.

Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.

Stop staying stuck. The real problem isn’t marketing tactics. It’s weak positioning. Quit trying to be better. Get radically different so ideal customers see you as the only choice.

Stop sounding like every other firm and become the only choice. See how positioning, focus, and an authority engine attract clients, command premiums, and end the hustle you're stuck in.

I’m still lowkey mad at Seth Godin for this.

I'm still low-key mad at Seth Godin for this.

I use a simple “pipe” analogy to illustrate the flow of leads through a B2B service business. Each stage—the website, discovery calls, proposals, and negotiations—acts like a valve that either a…

https://jamesarcher.co This piece of pipe will tell you everything you need to know about business. This is your new MBA.

https://jamesarcher.co - This piece of pipe will tell you everything you need to know about business. This is your new MBA.

These are the 50 best marketing books ever written, summarized in one sentence each. Books included: Influence: The Psychology of Persuasion by Robert B. Cialdini Positioning: The Battle for You…