Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a spec…
Profiling Your Target Audience (And Why It Changes Everything)
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Articles in the "Video" Category
Marketing Fundamentals 2: Target Audience
https://www.youtube.com/watch?v=qwd2zDI5QvY We're talking about the three layers of marketing, and how you want to start at the bottom by helping your target audience solve a real problem with your unique product. Then, you want to design your customer experience...
Marketing Fundamentals 1: Overview
https://youtu.be/xpiC3c1WD7Y Entrepreneurs start out with a lot of misconceptions about how business really works, and that's understandable because nobody really ever teaches them. Marketing, in particular, is one of the least understood concepts by business owners....