Average Businesses Won't Survive What's Coming
Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.
- brand
- branding
- brand positioning
- brand differentiation
- competitive positioning
- category design
- category of one
- category creation
- positioning strategy
- positioning
- marketing
- marketing 101
- marketing strategies
- marketing strategies for small business
- small business
- small business marketing
- small business owner
- small business owners
- positioning in marketing
- blue ocean
- blue ocean strategy
- unique selling proposition
- unique value proposition
- usp
- value proposition
- command premium pricing
- personal brand
- market differentiation
- market positioning
- market repositioning
- market segmentation
- brand strategy
- brand storytelling
- brand identity
- business
- business growth strategy
- differentiate your brand
- differentiate your firm
- differentiation strategy
Average used to mean safe. Now it means invisible. This video shows why “good enough” isn’t anymore, the 3 forces driving this change, and how to break away by making real choices about your brand positioning.
If you’ve been sanding off every edge to look “professional,” you’re fading into the beige middle. Pick a stance. Say it clearly. Build a brand identity that buyers can feel. This is branding and marketing for real business growth, not theater.
You’ll learn a positioning strategy that makes you the obvious pick for a focused segment. You’ll see brand differentiation that actually differentiates, how market segmentation sharpens the offer, and why a spiky personal brand outperforms a polite corporate gloss. Do this right and premium pricing stops being a dream and starts being policy.
This is how leaders step out of average and become the firm buyers cross the street to work with. Hit play and commit.