Growing businesses need executive marketing strategy but can't afford a full-time CMO. This article explains the 10 reasons why a fractional CMO delivers C-suite expertise at a price that actually works for your budget.
Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.
A warning shot to business owners: when fast, cheap tools raise the floor, average positioning becomes failure. The middle disappears, and fear keeps leaders stuck while the market surges past.
Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.
Stop sounding like every other firm and become the only choice. See how positioning, focus, and an authority engine attract clients, command premiums, and end the hustle you're stuck in.
I’m still lowkey mad at Seth Godin for this.
I'm still low-key mad at Seth Godin for this.
Candid confessions from marketers reveal why your spend stalls. Spreadsheets lie, agencies push what's convenient, urgency is manufactured, and trust beats flash. Real growth comes from patient brand building.
Stop hemming and hawing. A clear purpose turns messy choices into reflex, rallies your team, justifies tough sacrifices, and keeps you advancing like a disciplined chess player while competitors scramble.
While working on a branding project a few weeks ago, I happened to wonder what colors were most frequently used in brand identities. I started poking around online, feeling sure someone had already done this research and neatly organized the results. However, I wasn’t really satisfied with what I fo…
Stop waving the same tired values as everyone else. Customers assume basics like quality and service. Ditch the defaults and uncover what truly sets you apart, something competitors won’t claim.
Drop the buzzwords and watch how primal Friend or Foe instincts shape every click. Build consistency, character, and reassurance, or keep losing silent prospects who never call back.
It's tempting to jam your corporate identity full of bells and whistles, but the strongest identities are still the simplest ones. When designing a logo, it's easy to go overboard. There are so many great elements you can work with (colors, textures, patterns, shapes, borders, typography, gradients,…
The basic elements of highly successful online videos are really just fundamental principles of human interaction, and you can apply to nearly any form of communication (especially marketing). While there's no way to guarantee that anything will "go viral," studying and applying those basic elements…
When designing a logo, it’s easy to go overboard. There are so many great elements you can work with (colors, textures, patterns, shapes, borders, typography, gradients, icons, etc.) that it’s tempting to include a little bit of everything to get your point across. In a massively oversaturated media…