The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Category Of One
Want to be remembered? Do something nobody can forget. #business #marketing #smallbusiness
You don’t get an iconic brand by coloring inside the lines. Paris proved that. When the Eiffel Tower went up, the tastemakers called it ugly, pointless, even ate lunch on it just…
Your Business Doesn't Have Compeittors
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…
Marketing's harder than ever. Here's what to do about it. #business #smallbusiness #businessowner
Marketing has never been louder. Every team has powerful tools. AI floods the web with content. Bots clog your feeds. Google answers on the page instead of sending people to your…
Your Business Has an Identity Crisis
Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.