The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Differentiation Strategy
Want to be remembered? Do something nobody can forget. #business #marketing #smallbusiness
You don’t get an iconic brand by coloring inside the lines. Paris proved that. When the Eiffel Tower went up, the tastemakers called it ugly, pointless, even ate lunch on it just…