Become the Obvious Choice for Your Ideal Clients
Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.
- market differentiation
- market repositioning
- marketing
- marketing strategies
- marketing strategies for small business
- positioning
- positioning framework
- positioning strategy
- differentiate your brand
- differentiate your firm
- differentiation strategy
- brand repositioning
- niche down
- niche marketing
- niche positioning
- value proposition
- ideal client profile
- ideal customer profile
- target audience
- target market strategy
- positioning consultant
Your website says quality, experience, customer service. So does everyone else’s. To a prospect comparing options, you’re interchangeable. And when everything looks the same, they pick the cheapest one.
That’s not a marketing problem. It’s something else entirely.
After three decades helping service firms escape this trap, I break down the three choices that separate forgettable businesses from the ones clients seek out by name.