Become the Obvious Choice for Your Ideal Clients [video]
Learn why your marketing blends into the noise, how fear keeps you chasing bad clients, and what bold positioning choices turn your firm into the obvious choice for ideal clients.
Brand Repositioning
Your company's visual identity should have little to do with your personal preferences #branding
Your visual identity isn’t a mood board of personal favorites. It’s proof. Proof that your market position is real, intentional, and consistent. If your stance is fresh and modern…
Your company's visual identity should have little to do with your personal preferences
Your visual identity isn’t a mood board of personal favorites. It’s proof. Proof that your market position is real, intentional, and consistent. If your stance is fresh and modern…
This is why companies are bad at strategy, and how to fix it. #business #smallbusiness #entrepreneur
Big strategy exercises often loop you back to where you started. I call it the retrofit curse. Faced with a need, your brain grabs whatever is already in the fridge and tries to m…
This is why companies are bad at strategy, and how to fix it.
Big strategy exercises often loop you back to where you started. I call it the retrofit curse. Faced with a need, your brain grabs whatever is already in the fridge and tries to m…