The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Value Proposition
10 Phrases that Make Your Wealth Advisory Firm Invisible
If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.
Ever feel like your marketing keeps turning into...nothing? #business #marketing #ceo
When the dashboard looks busy but the pipeline stays quiet, it’s not a talent problem. It’s a clarity problem. You’ve got specialists running ads, writing copy, and shipping asset…
This is why companies are bad at strategy, and how to fix it. #business #smallbusiness #entrepreneur
Big strategy exercises often loop you back to where you started. I call it the retrofit curse. Faced with a need, your brain grabs whatever is already in the fridge and tries to m…
You Don't Get Long Walks on the Beach with Your Customers
Customers will not study your product. This piece shows how sharp positioning, emotional cues, proactive feedback, and relentless messaging create attention fast and convey your value proposition before interest fades.