The Meaning of Life...AND Business
I asked OpenAI to define the meaning of life and told it to be specific and useful. Its answer landed hard. Find your unique strengths and values, align them with a real problem worth solving, then act on that in a way…
- service firm positioning
- escape commodity trap
- values-based positioning
- unique strengths
- customer outcomes
- problem worth solving
- target customer clarity
- differentiate your firm
- jobs to be done
- discovery workshop
- positioning framework
- strategy to execution
- operationalize brand
- brand operations
- consistent execution
- customer-centric messaging
I asked OpenAI to define the meaning of life and told it to be specific and useful. Its answer landed hard. Find your unique strengths and values, align them with a real problem worth solving, then act on that in a way that makes other people’s lives better. That also happens to be the heart of strong positioning. Most companies feel commoditized because they haven’t named who they truly are or what they stand for. When we dig into the work, we surface the real strengths and values, then connect them to a concrete customer problem that deserves to be solved.
The last step is where most teams stumble. You have to live it. Not a big initiative that fades in two weeks. We draw a line between Old Company and New Company, then hardwire the choices into habits, workflows, and decisions so the change sticks. If you want help aligning who you are with a problem worth solving and turning it into daily practice, send me a note and we’ll build your New Company together.