Strategy

https://jamesarcher.co Tired of being a watereddown, “I’lldoanything” entrepreneur? Here’s the truth about how specializing in one specific thing can actually bring in more o…

If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@seanstoneamazontuto…

Big strategy exercises often loop you back to where you started. I call it the retrofit curse. Faced with a need, your brain grabs whatever is already in the fridge and tries to m…

A Northstar Document can make AI work 10x better for your business. They’re radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…

Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.

Stop worshiping outcome targets you can't control. Replace vanity numbers with controllable commitments. Define your niche, rebuild offers, launch thought leadership, and watch anxiety drop while progress compounds.

Don't shout into the void. Replace interruption with authority. Teach generously, target precisely, solve real problems, and build an enduring library that attracts clients today and shapes AI answers tomorrow.

Sales blames lead quality, marketing blames sales, revenue stalls. The fix is strategic clarity. Let marketing shape demand and trust, then let sales finish the job with focused human conversations.

Dashboards hide the truth. Obsessing over clicks and cost per lead feels safe while your brand erodes. Trade vanity metrics for signs of trust, pricing power, shorter sales cycles.

Candid confessions from marketers reveal why your spend stalls. Spreadsheets lie, agencies push what's convenient, urgency is manufactured, and trust beats flash. Real growth comes from patient brand building.

At larger companies, the phrase “maximize shareholder value” has become a trite summary of what they believe is their core purpose. At smaller companies, it’s usually translated into plain English: “Make the owners a bunch of money.” If you dig deeper, the actual purpose is almost always different. …

Stop hemming and hawing. A clear purpose turns messy choices into reflex, rallies your team, justifies tough sacrifices, and keeps you advancing like a disciplined chess player while competitors scramble.

There’s a common thread between companies like Tesla, Airbnb, Uber, SpaceX, Spotify, Square, Netflix and others that have successfully overturned decades of convention and built business empires around solutions that rendered their competitors almost instantly obsolete. It’s called “design thinking,…

There’s definitely some logic to the underlying philosophy of the “mobile first” approach to design, but there are also some hidden problems that cause even experienced designers to make some fundamental user experience mistakes. Doing it wrong serves only to reverse the underlying problem, creating…