6 Questions that Will MAKE or BREAK your business (Part 1)

Discover the six powerful questions that can make or break your business. This is part one of a series where I'll explore a powerful business strategy framework designed to bring strate…

Discover the six powerful questions that can make or break your business. This is part one of a series where I’ll explore a powerful business strategy framework designed to bring strategic clarity and momentum to your company. Many businesses feel stuck, drifting without direction because they lack clear answers to fundamental questions. This approach cuts through the noise, simplifying your operations by focusing on what truly matters: a radical customer-centric mindset. Learn how embracing a customer-focused model can enhance performance, streamline decision-making, and drive growth. Backed by over 20 years of executive experience and supported by leading business insights and academic research, this video offers practical solutions for underperforming businesses. If you’re a business owner seeking to overcome stagnation and watch your competitors soar ahead, this video will provide valuable insights to transform your business and achieve lasting success.

I'm James Archer. This is why firms hire me.

3 decades in marketing 20+ years in the C-suite Hundreds of firms advised

I know how to do this in the real world:

  • I’ve spent 20+ years in C-level positions
  • I ran a successful marketing agency for 12 years
  • I’ve helped 100s of businesses from startups to Fortune 500s
  • My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on these strategies.